How to choose the BEST traffic driving Key Words for SEO Content
85Choosing the RIGHT key words is essential in gaining traffic
If you want to be found by your target customers online, you must know how to optimize your website/Web Page and/or Blog. Step one to effective optimization begins before you even begin to place content on the page, it begins with your idea, brand, services, products and of course with you. As far as Huber’s go, if you want to be found on page one of search engines for your Hubs you can do one of two things. You can leave the rankings to chance and hope for the best, or you can learn how to research and gather key words, and then integrate them into the content of your webpage. Chance is for the lazy…research is for the successful…Let us all become successful!
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SEO Tips- Misconceptions that kill your SEO
One common issue I have found with people who are attempting to optimize their content is; the misconception that they know how their target audience will or is going to find their online content. If you want to be successful with SEO, do yourself a favor and toss this idea out of your head. YOU DO NOT KNOW HOW PEOPLE ARE GOING TO SEARCH OR FIND WHAT YOU ARE TRYING TO PROMOTE, but you can, even if you are not a SEO Specialist.
You don't have to be an SEO Professional to use the Keyword Density Tool
Keyword Research, although it takes time, is among the most beneficial and critical elements of effective SEO, if it is done correctly and applied correctly. SEO Firms have various ways of conducting Keyword Research, this is the way that I have done for the SEO Company I had been with, and for the sites that I chose keywords for and then wrote content for, the proof was in their rankings as well as in the effectiveness of the content I wrote to capture the attention of the readers.
Your Keywords need to first and foremost be relevant to the content and to the purpose of the site. What this means is this;
If I was to create a website to promote Hair Salon Products, I would not try to optimize the content to rank for a search term like; Google Page Rank. Although Google Page Rank may have more searches than Dandruff Shampoo, it is not relevant to what I am doing in the first place. Optimizing your site for irrelevant search terms will hurt your rankings, traffic, and may even get you blacklisted for repeated offenses. Make sure your keywords as well as the content on your site is relevant as to what you are promoting.
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How to conduct your keyword research... Let's Get Started...
First thing is first; if you do not know what Google Keyword Tool is this is the time to find out, because this hub is about using this extremely important tool to do your keyword research.
I am a visual person, and seeing examples up close and personal always seems to work best when you are attempting to teach the unknowing something that can and will benefit them now and in the future. For the sake of an example, I am going to be using my previous hub back linking for the SEO Clueless, to help guide you through this process. If you are ready, here we go; I will try to make this the least bit painful as possible.
Google Keyword Tool for Your Enjoyment
SEO Help Tool- How to use this SEO Tool.
Step #1- Go to Google Keyword Research Tool
You should see this layout (the example above), if you don't- you are not where you need to be. If you do, great... what I want you to do is start typing words that you BELIEVE, your target audience will search for in order to find your relevant content. Put as many as you would like, you will be asked to type in letters as they appear (to ensure you are human). After you do so, select ENTER… This is along the lines as to what you should see, congruent to your content of course (the example below).
A list that will be generated that you can look through and choose from
Narrow Down Your Choice Search Terms
Step #2-
Now that you have them all checked off, go back to the top of your search term results and select ‘VIEW AS TEXT’. When this appears, click inside of the box and CTRL ‘A’ and then CTRL ‘C’…and now close the dialog box.
Go Back up to the top of the webpage, where you initially typed all those 'IDEA-SEARCH TERMS', CTRL A and now CTRL V to Paste your new selections into the Tool.
Now, on the left side of the screen you should see some options to pin down your results. The default of the Search Tool will automatically select BROAD for you, which it should be the first run through. But now you want to deselect BROAD and Select EXACT and Search the new set of terms under this setting. You may be surprised; your terms may have changed in significance, as well as there may be some additional terms you did not have before. The Terms which appear will now have BRACKETS around them. (This is how you know these are the EXACT results).
Scroll back through the list of results and select the most relevant terms. Pay attention to the GLOBAL monthly searches as well as the COMPETITION on the terms. It will be harder to be found for something with HIGH competition, especially if there are hundreds of thousands of monthly searches. If you see a search term with low competition and high searches for your subject that is an optimal key search term to include. Do not worry about the local traffic. Local traffic and hub pages is not as relevant as the global searches, being that most of the content on Hub Pages is generalized and idea driven, not businesses and product driven to a specific geographical location.
Select Your Final Choices for Search Terms
Now that you have picked through the results and checked off the desired terms (try to keep your list narrowed to about 1 key word per 150 words- or 10 key words max (when you are writing your content you will want to place these terms (at least twice per term) within the content/ headers/ captions and so on...if you have too many you can get pegged as spam, the content will sound repetitive and un-natural, and the readers may view the content as Key Word Stuffed, as well as harm the relevance to the content itself).
Return to the top of the results box and once again select, view as text and CTRL A, and then CTRL C’…now close the dialog box.
Let's Wrap this Up and Package it with a Bow
We are almost done. Under the Tools Menu on the left hand side of the Screen, select Traffic Estimator. CTRL V your search terms into the Word or Phrases Tool/Box, type in $100 for the Max CPC and leave the Daily Budget, blank. You will need to confirm that you are human again. Your terms will fill into the data sheet where you can now organize them according to the searches or the Estimated CPC (Cost Per Click). The cost per click is another way to determine the significance of the terms you are using.
That is all...FOR NOW... I always like to return back to the Google Keyword Search Tool after I have completed my content and published. I got into this habit as a SEO Copywriter and it helped me see what I was doing right and what I was doing wrong. I usually wait a day or two before I come back to the tool and instead of typing in 'Ideas', I simply place the URL to my hub or content into the designated dialog box, confirm I am human, and allow the program to crawl my site and see what I have. Perhaps there is a search term, I didn't consider the first time around, that i want to integrate into the hubs content, or perhaps I will find that I am on Target, regardless...double checking a few days later is always a good idea.
As always, thanks for coming to read my hub. I hope that you can take some of this SEO Help and SEO Tips and put them to good use to build up your online content. If you have any feedback or any question on how to use the Keyword Density Tool that I did not answer, please leave it below in the comments section. Thank You, and Happy Hub Surfing, and best of luck optimizing your content!
Traffic Estimator
Google Adwords Keyword Tool Terms- Competition and CPC Explained
Another Quick SEO Tip while using the Keyword Density Checker
After a comment on this hub enticed me to explain the relevance of CPC and Competition when using Google Adwords Tools, I decided to give it a bit of an explanation within the hub, as I am aware that many do not read through all the comments and responses.
A quick explanation of what 'Competition' is in relation to Adwords is; a generalized idea of how MANY advertisers are bidding on a particular search term. The CPC of a search term has little to do with the competition of a term, but more so relevance and quality of the search term. The below two Snip-its show this. The first is organized by competition and the second by CPC.
As a final tip to using Google Adwords Keyword Tool (Keyword Density Tool) to help select relevant keyword for your content, let me say that you should NOT base your selection off of one of these factors alone. This tool allows you to see what your target audience is searching for, so you are not aiming in the dark and hoping for the best. Consider the options available by considering the competition, the number of searches, and the relevance and significance of your content to the search term you are optimizing for.
For further explanation as to CPC and Competition, please review the comments below, and feel free to ask any questions you may have as to what, how or say that in English one more time concerns which may pop up when getting a feel for this SEO madness.
Competition vs. CPC
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Barbara Kay, thanks for the read and for the comment. I am hoping it will further help the people who struggle about how to truly use all these SEO Tools that are out in the world... :)
Very useful hub specially for the ones who are writing online, for instance on the hubpages.
Thanks! I am am glad you think so... Hope it helps a few :)
Great info explained well. I'm a visual person too so I appreciated your visuals. Voted up!
Wow, very informative, thanks so much, I will be using this now.
tillsontitan, thanks for the feedback, I am glad you were able to follow. I think having some kind of visual guidance through any process is helpful...there is so much to learn on the internet...if people just could explain what they can teach well enough for others to understand them-glad you liked the display :)
cooldad- GREAT! I am glad you found something useful to help out your traffic :) Let me know if you see any increase in views or rank :)
This is really good. Finding that great keyword which is both highly searched and still doesn't have too tough of competition can sometimes be a daunting task. You provided some great info. Enjoy your weekend!
funmontrealgirl,
Thanks for the comment. Glad I gave some advice that is beneficial... I appreciate the feedback and you taking the time to leave me some. :) I hope you as well have a great weekend :)
The Competition column indicates how much money advertisers are paying for that keyword. It's not always directly correlated to how many sites have that keyword.
nicomp, Thanks for reading and for commenting, although I think that you have misread this hub as well as misunderstood the significance of the 'Competition'.
If I am not mistaken, and I am sure that I am not, as far as Google Adsence is concerned, The Competition Column gives you a generalized idea of how MANY advertisers are bidding on a keyword… Not how MUCH they are paying. How much they are paying is based on the “Quality” of that keyword, which is based off of three dominant factors; CTR, relevance of the keywords, and relevance and quality of the content for a landing page (the Link-back that the ad itself is to a webpage). The only significance that the ‘Competition’ information has in determining the CPC is because your CPC is partly based off of the Ad Rank of the ad under you, which is your competition (for a particular search term) ÷ by Your Quality Score + $0.01 (which is not actually a plus $0.01-but is a round up to the nearest cents. But we do not need to determine our own CPC that is what the Traffic Estimator is for (even though you will usually end up paying less than the CPC that the Adwords Tool presents to you). I added some additional snipits to the end of the hub to show how Competition and Cost organize a particular set of key words differently.
On a side note, this hub was not about Adwords, it was about using this tool to assist in making wise and relevant choices for keywords, based off of global searches, competition and relevance to your content. Which is why looking at the statistics as a whole is imperative to effective Keyword Research. You should never pick your Keywords based off of competition alone, nor should it be based off of global searches alone, Estimated Daily Clicks alone or CPC alone. Consider all the words as to what is relevant and in existence on your site (Hub), and go off of that more so than anything else. Even people without Adwords can benefit from this tool.
I agree. A relatively high competition score probably means a relatively high cost.
nicomp,
not necessarily. Truly, competition really doesn't mean anything in conjunction with cost. For example;
the search term 'adwords keyword tool', has a low competition, has around 60-70k global monthly searches and the Average CPC is around $26 with an estimated daily click of 38.
the search term, 'google keyword tool' again has low competition receives 200,000+ global monthly searches yet the average CPC is $23 with only 8-9 daily clicks.
but if you take a search term such as 'seo tools' which has high competition receives 33,100 global monthly searches and has a CPC of $5.80 with 10-11 clicks a day. There really is no way of knowing if a term will have a high CPC by just looking at the competition of the term...there are far too many factors relevant in Keyword Effectiveness and Benefit than just Competition or just Searches or just CPC... Thank you for returning back to the hub, I am glad that you have an interest in learning more about SEO :)
I think we are on different pages. Competition for a keyword usually implies higher bids on that keyword, but that is also a function of the click-through rate of the landing page, the conversion rate on the landing page, the number of bidders in the market (competition) and also the margins on whatever is being sold.
nicomp, lol- i think we are both correct from different perspectives as to how to utilize this tool. From my understanding you are saying (and if so...i 100% agree-and yes I went into further explanation, so if anyone reads these comments they can either have better understanding or be completely lost);
If the CTR of a keyword is low, the cost will be a bit higher, even if no other ads are being shown, because the mere incident that no other ads are there for a particular key term does not mean that no one has been bidding on it nor does it mean that no one has ever used it…it only indicates that the success of the keyword has been lacking and has not been of benefit to other advertisers.
Many keywords that have exact search counts as well as competition do not mean that they will have the same CPC. This is because CPC estimates are based on exact matches as to what is relevant. Searching for ABC and CBA may get you the same results….but because ABC has more exact searches, the cost may be .25 as where CBA generates a cost of 1.75 because the exact search is less, but still relevant as ABC. Regardless, considering all the factors and looking into Adwords Keyword Tool for Keyword Search Ideas can give a better backing and reasoning for your placement on Search Engines… I think that if people write original/quality content and integrate some relevant terms (regardless of CPC-Competition-Searches-or CTR), they will see benefit.
Good writeup on How to choose the BEST traffic driving Key Words for SEO Content.
Very useful hub, thanks for sharing this.
katrinasui- thank you ma'am, I appreciate the feedback and am happy that you liked the hub and my method. Hope it helps :)
nikitha p -
You are very welcome, thank you for taking the time to read and to leave some feedback. I am glad that you could find some use to my direction of keyword research.
Great job HC - very informative and helpful (voted up and useful)
I'm going to bookmark and tweet this one.
Also, thank you for writing and researching, I can tell this took some time, thought and organization - well done
I am an SEO rookie and have been confused by many explanations of SEO keyword search. This is the first SIMPLE explanation that INCLUDED screen shots. Thanks so much!
missolive- Thank you so much! So glad I could be of some help... I was tired of reading so many useless guides that confused more than helped... Thanks for the Tweet and for the bookmarked page, I appreciate it :)
Choosing and using the right keywords is something that I am still trying to get a handle on. I find that your hub about 'How to choose the BEST traffic driving Key Words for SEO Content' to be very helpful in giving me a better clue how I can better utilize keywords. I do use Google's Keyword Tool, but your hub gives me a better understanding on what I need to do with it. Thanks for the info.
floating mind, thanks for the comment and for giving another SEO Hub a look. I want to generate SEO Hubs that are of benefit to people-not the same info that is not easily understood by the vast majority of readers. I am glad I could relay something beneficial.
Thank you for this hub. I have tried using the keyword tool, but I really had no idea what I was doing and just hoped for the best. This does make it a lot clearer.
Melovy, Thanks for the feedback, I am glad I could help you understand the tool with a little more clarity. I hope it benefits your views :)
Very glad to include a link to this hub in my latest hub - Grab That Traffic!
You ROCK H.C Porter - thank you for sharing your knowledge!
missolive- i appreciate your link backs to my work! You Rock! :)
I think this is probably the most helpful article I've seen on this subject. Bookmarked and sharing...
Now I know what to type in as MAX CPC! I thought $10 would do it but it was only my crazy no-ground guess! Can I ask why is $100 THE number?
twodawgs- THANKS! and I am happy I could help in anyway, SEO is scary if you do not have a clue where to start... I figured, if I could get you started-you would see some results that will entice you to continue to learn and benefit from proper SEO practices
Claudia Tello,
Thanks for the comment. If you put, say $10 in the Max CPC spot...in many insistences you will find that you list will change-and not be as complete-I will find out the definite answer to your question and let you know... I can not recall at this moment why $100 is the magic number- but I will certainly refresh my memory and share what I relearn.
I really like the lines "..you should NOT base your selection off of one of these factors alone. This tool allows you to see what your target audience is searching for, so you are not aiming in the dark.."
As important as the keyword tool is for online writers and publishers, we must all actively understand that no amount of keyword research can beat well written and unique content.
I think this hub should be a must read for all new hubbers who want to go through a very straight forward explanation of how the keyword too works and what to look out for. Nicely done and definitely voted up!
Princesswithapen
princesswithapen- thank you! I am honored you liked the hub so much...You are absolutely correct when saying that GOOD CONTENT is the most important feature to your hubs or anything that you write online,,,
Just read your amazing story on the interview page. Well done you have accomplished so much in your two years hee. I feel sure you have surprised yourself with the new things you have learnt. Useful tips too on this Hub.
barryrutherford- thanks! I wish I could go back and edit some of the interview, but I suppose it is too late for that :) I appreciate your comment and yes, very correct, I have surprised myself over the past few years, I am a different person all together and much more confident in my abilities.
That is a phenomenal instructional hub! Thank you for sharing all of this! I will put this into practice and see what happens! I really appreciate all of your hard work putting this together!
David
David- Thanks for the feedback! I am so glad you were able to follow the instructions. I do hope it helps, and you must let me know how it all turns out! :)
Thank you for this, it is extremely useful to beginner SEO types like me! Following you, and voted up!
ElizaDoole - you are more than welcome, I truly hope that it help you out in determining how to integrate SEO into your hubs. Thank you for commenting
H.C, thank you so much for this excellent hub--as a newcomer, everything about SEO is like a foreign language to me, and you've helped me to understand some of it. One question: is the CPC the cost to me, or to the advertiser, or have I completely failed to understand it? Do I want a high CPC or a low one?
Typically the CPC is associated with the value of the keyword- but when deciding on the Keywords you need to look at more than just the CPC, but the competition as well. A keyword with low competition, high searches and high CPC is probably a good bet to go for when selecting your keywords to integrate into your hubs. Hope that helped?
Good info here but maybe a good place to get a couple questions answered as well... I'm new to this so I appreciate your patience. First, how do I get the bar graph to show up in Adwords? I only see the rating for LOW, MED, HIGH but I would like to see the bar graph for more detailed breakdown. Second, if you are choosing a keyword with low competition (of course) and high searches, won't it be that much more difficult to get your website rated #1 under this keyword? In other words, even though competition is low here, the number one position is well established whereas if you get #1 in a lower searched word won't that be better? Thanks for your help!
Melis Ann- if you read through the comments and re-read the discussion between nicomp and myself, this should help you out. if not-let me know and I will go into more detail- maybe write a new hub for ya? :)
the higher the number of searches then the level of competition is more stringent
for someone who has the ability to seo a little like me, I seem a little inconvenience
thanks for this useful article
I am going to use this information on my next hub on fitness. Typically, I like to instinctively select my title but every now and then I actually play by the rules :) thanks and cheers
sedotwc- you would think, but based off of Google's Tool....just because a search term has many searches-doesn't necessarily mean that a whole lot of people are aiming to be ranked for it. (usually, but not always).
Thanks for explaining this. I'm going to let it sink in and review it again tomorrow. Thanks again. Take care, Kelley
ok I followed these steps here...started with fitness and found through the steps presented here that physical fitness was my best choice...thanks and cheers...
Barbara Kay Level 6 Commenter 8 months ago
This was a good description of how to use the Keyword Tool.